Syllabus
Syllabus
Topic that's uniquely tailored to you
our advanced syllabus is here to help you grow in your digital career.
Digital Marketing.
This Digital Marketing course will transform you into a complete digital marketer.
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Business Development.
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Doing your part
Advanced Digital Marketing Course Syllabus
1.
Introduction to Digital Marketing
In this module, we will introduce you to digital marketing from the very beginning. Keeping in mind the diverse background of our students, we teach our students the basics of digital marketing. In class, we will discuss the following topics:
- What is digital marketing?
- Importance of digital marketing
- Difference between traditional and digital marketing
- Discuss the recent trends and current scenario of the industry
- How has digital marketing been a tool of success for companies?
- How to use digital marketing to increase sales
- How to conduct a competitive analysis?
- Case studies on digital marketing strategies
2.
Search Engine Marketing
Search Engine Marketing or SEM involves advertising a company’s website by increasing its visibility on a search engine’s result page (SERP) principally by paid efforts. We will teach you how to carry out SEM activities via the Google Ads platform in our course.
Our instructor will take you through all the features of the Google Ads platform and its algorithm, based on which the advertisements rank on the SERP. Following this, we will train you to use the Google Keyword Planner. Here you will learn about search volume, cost-per-click (CPC), customer lifetime value (CLV), and other such metrics.
As a part of the course module, you will learn to write a compelling ad copy, URL, ad description, and call-to-action (CTA).
3.
Social Media Marketing
Social Media Marketing (SMM) involves paid advertisements on social media platforms like Facebook, Instagram, YouTube, and more to drive traffic to a company’s website. In this module, you will learn to create effective social media strategies on platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+, Snapchat, and TikTok.
You will learn to target the right audience, build a social media campaign, write ad copies and ad creatives. In addition to this, you will also learn the various metrics involved in SMM like cost-per-click (CPC), cost-per-view (CPV), cost-per-impression (CPM), and more.
To enhance our students’ understanding, we also provide them with multiple case studies on successful social media strategies carried out by brands and companies.
4.
Search Engine Optimisation (SEO)
Search Engine Optimisation or SEO is essentially making alterations to your website, so it organically ranks first on a search engine’s results page (SERP). It is arguably the heaviest part of the course, however, with our teaching methods and support we make it easier for our students.
In this module, you will learn about the various search engines and their algorithms. You will learn about the various factors in play to make a website rank first on a search engine’s result page. Our instructors will help you master the different aspects of SEO like on-page and off-page optimisation, keywords research, meta tags, meta description, link building and more.
5.
Email Marketing
In layman’s terms, email marketing is the process of using electronic mail to communicate commercial messages to a current or potential consumer.
In this module, you will learn about the types of emails and how to create an appealing email, essentially to drive conversion or an action from a consumer.
Our expert instructors will show you how to build the right subscriber list and build a database by segmenting based on demographics, mode of acquisition, target group, etc.
We will also equip you with email marketing tools and software to help you design attractive emails. In addition to this, we will teach you to automate emails and how to extract information from email campaign analytics.
6.
Mobile Marketing
As the name suggests, mobile marketing is the act of promoting your business via mobile. This module teaches you how to promote your app, increase app installations, analyze app metrics, and app store optimization (ASO). Besides this, we teach you how to improve an app’s engagement through in-app advertising, in-app messaging, and push notification.
Another aspect of our mobile marketing training focuses on conducting mobile web analytics and mobile display advertising.
7.
Content Strategy
Content Marketing is the comprehensive strategy to attract or retain a target audience by creating and sharing relevant and valuable content; eventually to impel a profitable action. This module comprises exhaustive training sessions that delve into content marketing and its importance.
Here, you will learn in-depth about the various types of content and how to capitalize on trending topics. Besides this, you will also learn about content bucketing and how to create a social media content calendar for a brand. As a part of this training, we will also show you case studies on successful content marketing strategies of brands.
8.
Online Reputation Management
Online Reputation Management or ORM is the act of controlling or influencing the perception of a brand, company or individual over the internet. We begin by introducing you to ORM and help you explain its importance by providing you with negative conversations or poor ORM examples of brands.
We further teach you the steps for effective online reputation management and familiarize you with the tools to do so. Besides this, we also teach you crisis management to give you a thorough understanding of ORM.
9.
Adsense, Blogging and Affiliate Marketing
We begin by familiarizing you with the terms affiliate marketing, Adsense and blogging. Through this module, you will learn how to monetize a blog or a website through Adsense and affiliate marketing. We teach you how to leverage the power of Google Adsense and YouTube Adsense to generate revenue from a website or a blog. In addition to this, you will also learn how to write creative content which is SEO friendly.
“An investment in Digital Marketing
knowledge pays the best interest”
Education requires costly resources, like time and money, which are often hard to find. But those who do invest these resources, often end up richer – not just because they often improve their financial situation, but because their minds are richer too.