Social Media Marketing (SMM) involves paid advertisements on social media platforms like Facebook, Instagram, YouTube, and more to drive traffic to a company’s website. In this module, you will learn to create effective social media strategies on platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+, Snapchat, and TikTok.
You will learn to target the right audience, build a social media campaign, write ad copies and ad creatives. In addition to this, you will also learn the various metrics involved in SMM like cost-per-click (CPC), cost-per-view (CPV), cost-per-impression (CPM), and more.
To enhance our students’ understanding, we also provide them with multiple case studies on successful social media strategies carried out by brands and companies.